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Holmfirth Place Branding

Kirklees Council tasked us with an exciting challenge: to create a vibrant and engaging place branding for Holmfirth, our charming home town nestled in the heart of Yorkshire. Our mission was to encapsulate the spirit of Holmfirth and create a brand that not only resonates with locals but also attracts visitors and businesses to this picturesque locale.

Holmfirth is renowned for its stunning landscapes, cultural heritage, and warm community spirit. However, the town needed a cohesive brand that could tie these elements together and present a unified identity. The aim was to highlight Holmfirth’s unique charm and promote it as a destination worth visiting and investing in.

  • Shape perceptions to foster growth, pride & sustainability
  • Create a buzz about the place / appeal to all demographics
  • Position HF as a great place to live, work and visit
  • Attract more people to explore & appreciate the town & everything it has on offer
  • Increase footfall & ££’s spent – support local businesses/ community

Our Approach

Our team at Redbak dove headfirst into the project, beginning with extensive research to understand Holmfirth’s essence. We engaged with local stakeholders, residents, and businesses to gather insights and ensure the brand would reflect the town’s true character.

We crafted a fresh, vibrant brand identity that encapsulates Holmfirth’s charm and dynamism. This included designing a new logo, colour palette, and typography that evoke the town’s natural beauty and cultural richness.

Delivery

We developed key visuals creating a suite of individual tiles that convey Holmfirth’s unique selling points, focusing on its scenic landscapes, thriving arts scene, iconic buildings and welcoming community.

These tiles have been implemented throughout promotional materials, signage, and digital content, all designed to reinforce the new brand identity across various platforms.

The results

The new place branding for Holmfirth has been a resounding success. The cohesive brand identity has unified the town’s image, making it instantly recognizable and appealing to a broader audience. Key outcomes include:

  • Increased Visibility
  • Community Engagement
  • Business Growth

Inspired by our work on the Holmfirth branding? Let’s discuss how we can bring your vision to life and create something extraordinary together. Reach out to us today!

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