Hinchliffe’s holds such heritage locally and nationally that we needed to create a brand that held that heritage firm but also had the longevity to usher in a bright and bold future. A crisp and clean brand marque with strong typeface gave the brand a firm foundation to develop from.
With it’s brand in place Hinchliffe’s looked at extending their offering with a ‘Deli’ sub-brand. This was to create a brand marque that could work instore to brand the well regarded deli counter but also brand their current deli style produce.
From educational leaflets to ‘Bags for Life’, we design a whole range of promotional material.
Apart from the store farm shop itself the website is the heart of the business and we designed the whole thing to work across multi platforms. From the look and feel, to the user journey and consistent brand tone of voice. Classic and compelling, the results are one of understated integrity which emphasises the brand positioning as the leading farmshop in the area.