Sector
Telecommunications
Mobile Communications (SMS)
Deliverables
Strategy
Brand Guidelines
Website Design
Portal Design
Copywriting
The Challenge
Voodoo, a leading provider of SMS and mobile communication solutions, approached us with the need for a complete brand transformation. Their existing identity no longer resonated with their innovative offerings in the rapidly evolving telecommunications sector.
Additionally, they required a website that not only embodied their new brand but also provided a seamless experience for their clients, backed by an overhauled backend portal to support their growing range of services. The challenge was to create a brand identity and digital experience that reflected Voodoo’s cutting-edge solutions in business messaging and mobile communications.
Our Approach
Our collaboration with Voodoo began with an in-depth exploration of their brand values, target market, and the unique space they occupy in the telecommunications sector.
Brand Identity
We developed a fresh visual identity that communicated Voodoo’s leadership in the mobile communications space. The new brand system featured bold, modern typography, a vibrant colour palette, and dynamic design elements that conveyed both innovation and reliability—qualities essential in the telecommunications industry. The logo and brand assets were crafted to be versatile across various platforms, from digital to print.
Website Design
For the website, we focused on creating a user-friendly experience that aligned with Voodoo’s new brand identity. The design emphasised intuitive navigation and clear messaging, ensuring that visitors could easily understand and engage with Voodoo’s range of SMS and mobile communication services. The website was optimised for all devices, providing a consistent and high-quality user experience whether accessed on desktop, tablet, or mobile.
The Results
The rebrand has positioned Voodoo as a cutting-edge leader in the telecommunications sector. Their new identity has not only rejuvenated their market presence but also enhanced their appeal to a broader range of clients. The website has seen a significant increase in traffic, user engagement, and conversions. Meanwhile, the overhauled backend portal has improved client satisfaction by streamlining operations and enhancing service delivery.
Inspired by our work with Voodoo? Let’s discuss how we can bring your vision to life and create something extraordinary together. Reach out to us today!
As a busy fast-paced sms text messaging company, we needed a brand that reflected our core values but remained vibrant and modern. Redbak got our brief straight away and were able to create a brand identity that was innovative but also approachable. We worked closely with Redbak on the design of our website and we were really impressed with their grasp on UX and the technological requirements we needed. Redbak made the whole process from start to finish as painless as possible, we felt we were kept in the loop with regular updates and that our opinions and ideas were listened to. Overall it was a great experience working with the whole Redbak team and we’re looking forward to collaborating again in the future!
Gareth Davies
CO-FOUNDER & CEO
VOODOO SMS
